zZJKkjySLK419qoj09NSOsxeeoGWyUW: Launch

Showing posts with label Launch. Show all posts

Sunday, December 2, 2012

How Can I Create a Buzz About My Information Product to Have a Super Profitable Launch?

This article is about launching your next information product. There are a few key things you need to do before the day of your big launch and if you skip them, your product could fall flat on its face. Read more to find out how you can have the biggest launch possible.

Here are 5 things that you need to do in order to have a successful information product launch:

1. You need to have a large enough list to make the product launch worthwhile. Do a little math and think about how big your list is and how much money it could bring in if you closed a certain percentage (go conservative and pick 1%). If you list is small, no matter how big of a launch you do, it won't bring in much money.

2. You need to contact people approximately 7 times before they make a buying decision. If you start contacting them just a day or two before the launch, you won't get nearly as many sales as you would if you built the buzz over time.

3. Create a separate email capture list and send people to it. This way you can tell if there is potential interest right away. You can market separately to this list more heavily while you continue along business-as-usual with your other list.

4. Don't over-hype your launch, just let people know that you r product is coming and let them know how it will solve their most troubling problem better than any other widget out there.

5. Don't sound desperate. If it seems like you are begging for the sale, your customers will notice and return the favor by NOT buying anything. You need to be confident and write with the attitude that it doesn't matter if they buy or not.

What Are the Essential Ways to Launch a New Product? Promotional Strategies For Products How to Sell Personal Development Products Online - A Reiki Case Study How to Do the Best Product Launch Choosing the Message of Your Product Launch Campaign

Is it Time to Hire a Product Launch Company? If So, Who Do You Hire?

Is it time to hire a product launch company?

A product launch is when you build up a massive buzz and launch your product with the goal of making 100s if not 1000s of sales on launch day. But are you ready to take this leap?

You may have heard of many internet marketers (and now non-internet based companies) doing million dollar days. The truth is they may have made a million in a day --- but they spent a lot of time and effort leading up to that day.

While making millions in a single day (or even hundreds of thousands) is not unrealistic --- the real question is are you ready?

The first question is: have you got a product that solves a problem in the marketplace? If your product or solution is going to solve a problem for a target market you've passed this check point. If not, you need to do some market research for problems in your market (use amazon.com book reviews as a good place to start, and then search Google for the problems you find in amazon.com)

The next question is: do you have a list (aka an audience) that you can launch this product to. This can be your list or it can be a partners list (or a non competitive company's list who shares an audience that needs the solution your product solves. If yes, you've passed this check point. If not you need to make a list of companies that cater to services that come before, during, or after people would buy your product and contact them for a cross promotion.

The next question is: are you going to do this in house or are you going to hire it out. If you are going to do this in house you need people on your team. You will need someone who is a good copywriter, a good market researcher, a technical expert (video production, web production, shopping cart setup etc), a customer service agent, and a joint venture manager (who tracks down and keeps up relations with list partners). Doing all of this yourself can be a lot of work and learning --- and when you do pull it off you'll make a lot of money.

If you aren't doing this yourself and you've passed the first 2 checkpoints you're ready for a product launch company. So what do you need to look for before hiring one?

1. A track record for copywriting. Notice I didn't say product launches? This is because if you find launch company who have a track record of writing great sales letters, odds are they are going to do a good job for the launch process (which is really mostly copywriting based on market research). Of course, if they have a launch track record then by all means probe them deeper on it. A good question to ask if they have done a launch is "what went wrong" and if they start complaining that's a red flag. But if they give you an honest answer and then tell you what they learned and how they will approach the situation in the future that's a major sign you're talking to a pro or a highly skilled amateur.

2. When you get on the phone with a prospective company, listen to how the call goes. If you find the person you talk to is not asking you questions like "how big is your list", "what products have you launched before","how determined are you to complete this project" that's a major red flag. Why? Because the company who helps you launch your product is almost always going to get most of their fee based on performance (and a modest up front fee as well which is another flag I'll tell you about next) then they need to interview you and see if you're worth their time. If you find the person you talk to is just trying to sell you on them and how good they are, drop'em, they don't understand good market research (since they can't even ask the right questions to their own prospects how do you expect them to find the right answers for your marketplace product launch?).

3. An upfront fee and back end performance fees. A good company will always ask for an appropriate upfront fee and also want a sizable piece of the sales based on performance. If they don't ask for an upfront fee odds are they are new and inexperienced (and if you have a serious launch on your hands you'd best avoid them). Why is it important they require an upfront fee from you? Because it means they understand that you need to have skin in the game. When you invest your money they know you'll almost certainly follow through with this project (and that means they will get their performance based fee).

So there you have the checkpoints of whether it's time to launch a product, and the signs you can look for when considering an outside product launch company to help you.

5 Tips For Excellent Product Launch

The business is one place where you would need innovation and strategy. The people who have been using online marketing would be able to promote the product very well. The product launch strategy is very important if you are looking for good profits from your business. The product launch strategy includes 5 essential and you will know about it in this article.

How to launch a product

In order to launch your product into the market nice and smooth you would have to follow the internet marketing methods. The internet marketing has to be done very carefully as one would be able to find good amount of resources to perform their jobs. There are various types of internet marketing to launch your product and since this is the first step that you would be taking to introduce your product, nothing should be left behind. The internet marketing is an art that should be learn by you and your employees. The innovation and creation of new things that would fascinate people is marketing. So, to how to launch a product you should have done enough marketing research so that you can launch your product with full support.

Product market research

The research for your product should be done in all the ways possible and you should not lag behind. The usage of new technology would allow you to analyze the current market, status of different products. You should analyze how the market reacts to the launch of a new product or a similar product to that of yours. Product market research would let you know about some subtle changes that you would have to make and your product would be finer than before.

Product launch ideas

The product launch ideas are very necessary and it will guide you to launch a good quality product. If your website provides good quality products, good content and lot of information the customers may get interested. So, if your product is good then customers would like it and post launch marketing would also be good.

Product launch strategy

The disadvantage with internet is that we do not meet people face to face so it is little bit difficult to convince them. However, you can build a good relationship with people through social networking sites like Facebook, MySpace, Friendster, etc. The product should be very good and you should try to get the review of the customers as it would help you to enhance the product. There can be many advantages of internet marketing but only if the right product launches strategy is adapted.

New product introduction

A good way to promote your product on internet marketing would be through word-of -mouth. Once people begin to learn about it more people will sign up. Also make use of online magazines to write about your internet marketing traits. Internet marketing is all about building trust. After that all follows. So make sure that your new product introduction is a success with above mentioned strategies.

Guidelines For Successful Product Launch Marketing

Do you want to know the guidelines for successful product launch marketing?

This is it, this is the right article for you! In fact I have the same question too. In my five years in online business marketing, I have compiled few important guidelines for successful product launching since every success lay on the marketing strategy that you are taking into.

I definitely know how it feels to be on the rank of successful internet marketers and on the challenge for successful product launch marketing. And so I totally know what your up too and what you are going through.

Now, the question is, are you equipped with strategies for a successful product launch marketing?

If you do not or even if you have marketing strategies already, I have few guidelines to bisect with you for a successful product launch marketing that will surely place your business at its high venture.

Let me start by giving you the guidelines for a successful product launch marketing...here they are:

Plan systematically. Look for the best venue, time and how you are going to lunch the product. You should also consider the, what if and why of the product launching. Knowing your competitors strengths, weakness, opportunities and threats will help you along the way and will make the product launching successful. Advertising and promotions. It is a kind of information dissemination in which your initially letting your target market know your products advantages, how your customer have it and what the customer can get out of using your products. It includes the tools you will be using to be visible to your target customer. Press release, TV/radio advertisement and website marketing can like help you in product launch marketing. Build credibility and get loyalty from your customer. During the product launching you should take this opportunity to build credibility and get your customers loyalty so that they will come and revisit your site again and again.

Warning: Take these guidelines sincerely then add some creativity and unique standpoint to each guidelines and your product launch marketing will be a success just like others and your revenues will soar high.

You Want a Product Launch Manager? How to Know If a Launch Manager is For You

So you want to know how to hire a Product Launch Manager?

You have your business. You have your product. You want to launch this product using Product Launch Formula. But you are busy with everything in your life. 3 our of every 4 launches fail, because of a number of things that can happen during the launch. Maybe an expert can help! You think about hiring a Product Launch Manager (PLM) to take away the stress of the launch and to make your launch a huge success.

So, what do you do? Where do you go, and how do you know they are right for you? Here are the steps you need to take to hire a great Launch Specialist for your product launch so you have a home run with it.

Warning: Follow them for success, and avoid them at your peril.

How To Hire A Tried & Tested Product Launch Manager:

Make sure your Launch Specialist has launched their own products. Knowing what it feels like to launch their own products gives them the advantage because they know what you are going through during the launch. The Launch Consultant has experience launching other people's products and still has a good relationship with them. Being able to successfully launch other people's products and being able to handle clients wants and expectations is vital to your success. You find Launch Manager by referral. You can find some Launch Managers on the internet, but like anything, the best ones come through word of mouth. Your prospective Product Launch Manager may not be the cheapest in the marketplace. It's true what they say. You get what you pay for. Hiring on price alone will almost guarantee a failed or mediocre launch. The prospective Manager has learned from the best, and continues to do so. Education is vital in internet marketing. It's vital the the Manager stays abreast of changing trends in the marketplace. The Launch Manager is always looking to improve the Product. A good Launch Specialist will look to see how you can improve your product. Giving the best product possible will strengthen your launch. The Launch Consultant has an eye on the next product for you. The Money's in the Backend. Make sure to have another product or 2 in the pipeline to be able to market to your customers. If you don't a good Manager should be thinking about this for you. The Launch Manager understands Human Psychology. Buying is an emotional process. It's only afterwards that we find the logical reason for our purchase. Understanding the emotions queues of buying are vital to the success of your launch. Make sure your Launch Consultant knows them! You get a free Consultation to see if you are a fit for each other. Talking with your possible Product Launch Consultant will give you an indication that you are a fit for each other. This they can do in a Free Product Launch Consultation. So there you go. These are just some of the steps you need to take to make sure you have a great Product Launch Manager on your team to make your launch an outstanding success. What Are the Essential Ways to Launch a New Product? Promotional Strategies For Products How to Sell Personal Development Products Online - A Reiki Case Study How to Do the Best Product Launch

The Biggest Product Launch is a Result of Proper Planning

The biggest product launch is a dream of all the companies. But you can realize this dream only if you carry out proper preparations. If your product launch is perfect and the biggest then get ready for soaring sales figures as soon as your product gets in the market. Want to know the secret? Ok, the secret is just one word 'research'. Research is the first part of planning process. The other three are pre-planning, pre-launch and launch.

Research

The research refers to market research. Market research is recognizing the prospective consumer or the target base. But what does this have to do with the planning of your product? This starts with recognizing the target consumer and recognizing their problems and how can you help in solving these issues. The first rule here is not to provide the solution at the outset but telling your consumers that you know their problems and you have a solution. Your research will be about the product they use, why they use it, the benefits, and any problems they have with these products or other troubles. You can make internet surveys, public surveys etc. to make your research.

Pre-Planning

This is the phase to warm yourself up and build your contacts or get the e-mail list of your consumers. To build contacts you will have to get into partnership with some search engine websites like Google AdWords etc. or you can also get into joint agreements with the e-mail websites, for making an e-mail promotion for you. After you get the e-mail id list, make a quick survey and ask all of them about their problems and what they would like to have in a product. Open-ended questions are great for these kinds of surveys, as you would want their specific answers. For instance, if your product is in the segment of skin care, then the apt question would be what are the difficulties they face in the skin care?

After you have the answers, you need to make a report and send it across to all these e-mail ids. This report will be compiled from all the surveys that you made, address the troubles they are facing and the research.

Pre-Launch

Here you will have to work up big time. Utilize all the media tools that you can for following up with the trouble & solutions. Here you will have to answer all the objections that the consumers and press will be making. Pre-launch is to make your product social proof that is the product cannot be copied. And make the scarcity mental triggers for your product that is a limited quantity available. At the end of the pre-launch you would have to talk about your product. That gets you in the launch phase.

Launch

Launching is making your product public and making your sales page go live. This must make the consumers go out and buy it. You will want to amplify the social proof and the scarcity. The launch bonuses will have to be finalized. Notify the consumers 1 day and an hour before you start the sales. When you do this, you will note a strong buzz surround the product and this will sure increase the sales and make you launch the biggest product launch ever.

Digital Product Launch

A product launch is a very essential marketing strategy that gives a new product the thrust it requires to put it into a competitive position alongside existing products. This is like giving out a coming of age birthday bash or ballroom dance where the young adult is let to display themselves for the world to know and notice. The bash gives the person a strong footing in the social circle and goes a long way in helping them tackle the unknown vast ness out there.

In the same way a product launch displays the new product to the entire market and sets it apace with its like so that then on it can engage itself in tough competition. The difference is that whereas as the "new person" will conduct and monitor much of its activities on its own, the "new product" must be closely followed and supported throughout to ensure its continuing success. A gallant product launch can go to waste in the absence of solid after launch campaigns.

A product launch does not necessarily have to be a big event requiring a team setting up the product for display and introduction and media public and the public thronging to the venue. Much of the world's affairs have been digitized. These days we can have a successful digital product launch as well. In fact a physical launch makes little sense for smaller companies and smaller products. For these reasons till recently such products has had to go without a launch like hapless teenagers with no rich parent to afford a bash. But no more so! With the introduction and subsequent popularization of digitized marketing any product can have a great and competitive consumer launch via the media and the internet.

One of the primary forms of digital product launch is through still and motion ads displayed through a television network, a digitized advertisement board, in theatres and multiplexes and in fiction and documentary movie disks. You can have your ad targeted at the prime slots of a television network to have the greatest audience. They can be played in theatres before and in the middle of a film. You can also tie up with companies producing and distributing movie disks to have your ad included in their disks.

The other big thing is the internet. With the internet you can reach millions of users and potential customers through video ads in flash or other formats and also on sites and mass promotional mailers and clever strategies. The most obvious solution is to place flash or movie ads, moving tickers and still ads or even simple texts on websites and social networking sites. Google ads are a wonderful way of reaching a vast number of potential customers. Twitter is perhaps the greatest place among social networking sites to announce the launch of a product among a huge number of followers.

You can use more subtle and less perceptible techniques. Place on your website a "ask for more" link in the section describing your new product. People clicking on these links will have to provide their names and email addresses before getting the new information. This helps to build a mailer list of people with considerable interest in the product.

What Are the Essential Ways to Launch a New Product? Promotional Strategies For Products How to Sell Personal Development Products Online - A Reiki Case Study How to Do the Best Product Launch

Preparing For Product Launch

In order to pull out maximum profit from sales on a launch day of your product, you have to prepare yourself first. The most important thing is to explore your niche and inspect your competition. That should give you general idea of what you should do.

You must create the best possible marketing plan, and it must go into deep details. Also, try to make deadlines for every task. That will give you idea of how much time you have left until product launch.

But what to include in your marketing plan. The answer is simple. You should make a list of literally everything you want to do to make your product launch perfect. That usually means that you want to use every possible form of marketing in order to spread the word about your new product.

That means you have to use press release, build list if you already don't have one, contact other website and ask them if they want to publish articles about your new product...

All those tasks are very time consuming so you have to determine exact number of articles and videos need. If you are lazy then you also have to count in outsourcing expenses and that might be tricky especially if you are on budget.

Also, make sure that you start building relationship with your list at least one or two weeks before product launch because you want them to trust you. You can't expect them to buy something from you if they have never heard of you before.

After you set up everything, and after you launch your product, if everything goes as planned, you should see success. But you must not stop there.

My advice for you is to make an affiliate center for others to promote your product. That will ensure you constant income of money even if you aren't working on that specific product anymore.

Sunday, December 2, 2012

Sponsor Links