The best thing about the Make Money Online business is that you don't have to have a product perfect before you release it. You can release a product and you can see how it goes and learn from your mistakes. Well I have made a few mistakes on my products and I plan to learn from them and I want to show you guys what NOT to do when you launch a product (whether it be your first product or your 50th product).
1. Don't Forget To Edit Your Product If you create an eBook then EDIT IT. I didn't do this (and truthfully I still haven't done this) and my eBook has it's fair share of grammatical errors. If you release a product before it is ready then it can actually do you more harm then good. Your reputation as a writer and as an entrepreneur is one the line, and if you fail to deliver in grammatical quality then people will come to expect poor products from you.
Small grammatical errors on your blog are ok, after all the tone is conversational and the information is free. But when you start charging people for your information then it better be good otherwise your reputation (and your income) will go down the crapper.
2. Don't Forget To Get People To Test/Review Your Product Before you launch your product ALWAYS get someone to test it first. Get a friend or another blogger to give it a test drive and to show you where the flaws are. Then you can fix them up before you start charging people for it.
Also, if you want to sell your product you need to have some 'testimonials'. Aka other people saying how awesome your product is. This will increase the trust people will have for your product, and if people trust they are getting a going to get a good product then they are 100 times more likely to buy.
3. Don't Forget To Market Your Product Before the Launch Marketing your product before you actually launch it is important for a few reasons.
a. It creates a hype about your product (if you market it well) and allows people to get excited about it so when it comes out they buy it straight away.
b. You can see your potential buyers reactions to the product. Is it too expensive? Too Cheap? What are they really after and what will they pay money for. This allows you to make last minute adjustments which will make you more money when it comes to finally selling your product.
4. Don't Forget To Give People More Value Than They Pay For You should always, always, always remember this. Give people more value than what they are paying for. This will both give them an incentive to buy and will also make them extremely happy when they receive your product and will increase your chances of 'word of mouth' marketing.
How you do this is pretty simple. Give people added value, but make it so it doesn't cost you much more. You can give away free reports which can bump up your value quite a bit. You can make your report a little bit longer. You can put buyers in a competition to win something which adds potential value. You can create an mp3 and video version of your eBook and sell the customer all three giving them even more value. With a little creativity you can make your $15 eBook worth over $100 to the customer. Then they will be extremely happy to buy.
5. Don't Forget To Have a Really Good Product If you release a bad product then it can be a bad thing for you. Your reputation can go down the drain which will cause future sales to be much smaller. Make sure when you release a product that it is top quality, otherwise don't release it.
6. Don't Forget To Edit It And Make It Better Once you have released a product and found its flaws due to the feedback you have received from people then edit it and remove the flaws. The great thing about the internet is you can easily edit and fix something up without having to print a whole bunch of new books. If you have spelling errors, or grammatical errors then get them fixed. This way you will get less complaints and more happy customers.
7. Don't Forget To Learn From Your Mistakes I have learnt a lot through the process of launching my first product/ I didn't do a very good job, but what I have learnt I can put into action next time I release a product. If you make mistakes one time around don't worry too much about it. But learn from you mistakes and do a better job next time.
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