The biggest product launch is a dream of all the companies. But you can realize this dream only if you carry out proper preparations. If your product launch is perfect and the biggest then get ready for soaring sales figures as soon as your product gets in the market. Want to know the secret? Ok, the secret is just one word 'research'. Research is the first part of planning process. The other three are pre-planning, pre-launch and launch.
Research
The research refers to market research. Market research is recognizing the prospective consumer or the target base. But what does this have to do with the planning of your product? This starts with recognizing the target consumer and recognizing their problems and how can you help in solving these issues. The first rule here is not to provide the solution at the outset but telling your consumers that you know their problems and you have a solution. Your research will be about the product they use, why they use it, the benefits, and any problems they have with these products or other troubles. You can make internet surveys, public surveys etc. to make your research.
Pre-Planning
This is the phase to warm yourself up and build your contacts or get the e-mail list of your consumers. To build contacts you will have to get into partnership with some search engine websites like Google AdWords etc. or you can also get into joint agreements with the e-mail websites, for making an e-mail promotion for you. After you get the e-mail id list, make a quick survey and ask all of them about their problems and what they would like to have in a product. Open-ended questions are great for these kinds of surveys, as you would want their specific answers. For instance, if your product is in the segment of skin care, then the apt question would be what are the difficulties they face in the skin care?
After you have the answers, you need to make a report and send it across to all these e-mail ids. This report will be compiled from all the surveys that you made, address the troubles they are facing and the research.
Pre-Launch
Here you will have to work up big time. Utilize all the media tools that you can for following up with the trouble & solutions. Here you will have to answer all the objections that the consumers and press will be making. Pre-launch is to make your product social proof that is the product cannot be copied. And make the scarcity mental triggers for your product that is a limited quantity available. At the end of the pre-launch you would have to talk about your product. That gets you in the launch phase.
Launch
Launching is making your product public and making your sales page go live. This must make the consumers go out and buy it. You will want to amplify the social proof and the scarcity. The launch bonuses will have to be finalized. Notify the consumers 1 day and an hour before you start the sales. When you do this, you will note a strong buzz surround the product and this will sure increase the sales and make you launch the biggest product launch ever.
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