This article is about launching your next information product. There are a few key things you need to do before the day of your big launch and if you skip them, your product could fall flat on its face. Read more to find out how you can have the biggest launch possible.
Here are 5 things that you need to do in order to have a successful information product launch:
1. You need to have a large enough list to make the product launch worthwhile. Do a little math and think about how big your list is and how much money it could bring in if you closed a certain percentage (go conservative and pick 1%). If you list is small, no matter how big of a launch you do, it won't bring in much money.
2. You need to contact people approximately 7 times before they make a buying decision. If you start contacting them just a day or two before the launch, you won't get nearly as many sales as you would if you built the buzz over time.
3. Create a separate email capture list and send people to it. This way you can tell if there is potential interest right away. You can market separately to this list more heavily while you continue along business-as-usual with your other list.
4. Don't over-hype your launch, just let people know that you r product is coming and let them know how it will solve their most troubling problem better than any other widget out there.
5. Don't sound desperate. If it seems like you are begging for the sale, your customers will notice and return the favor by NOT buying anything. You need to be confident and write with the attitude that it doesn't matter if they buy or not.
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