Sunday, December 2, 2012

How to Use Use Trade Magazines to Help Your Product Source


If you are looking to sell on line or are already selling on line in a product niche or several product niches then you may be aware of Trade Magazines for your niche. Now some of you may be getting these already, while others think it is just not worth the time seeing if there is a magazine then applying to receive them on a monthly basis. I need you to think again, if you are into on line selling to make money either full or part time then you need a subscription to a trade magazine or several depending how many niches you are in or looking to go into.

Now some of the magazines are free of charge, and yes these free ones are normally high gloss thick magazines. But at times there will be charge and this can be for a few dollars right up to several hundred dollars. This all depends on the niche you are in, and the type of retailer they are reaching.

So What Is In A Trade Magazine?

Before I start I would like to say a trade magazine or publication, can be a thick gloss magazine or it can be a thin photo-copied newsletter and even at times an e-mail, plus it can be a mixture of them all. The publication can come out daily, weekly, monthly or every year, again this will depend on the niche you are in.

Within the trade publication you will find facts about products that are selling well, products that are not selling and also products companies are about to discontinue. Now have your product sourcing hat on here as you read this section, if you see a product line that sells well and is about to be discontinued, buy some, hang on to them for a bit then sell them, and you should get some very good prices for them when you sell.

Quite often there will be sections on marketing, interviews with other retailers where they share their "Trade Secrets" with fellow traders.Very often there will be a section in the Trade Publication where manufacturers, wholesalers, and import agents tell people about new products they are bringing out and the dates they will be launched.

Now the wholesale section alone is worth the price of the magazine if you had to pay. Just think you working from home will have the same information as the buyers at Walmart, Sam's Club, Macy's, Harrods will have, you will be on the same level as them. For product sourcing, and product knowledge you cannot beat have several Trade Magazines and emails once a month land on you desk.

If you do not already have a trade publication or do not know where to get hold of one, go over to Google and type in what niche you are in followed by +Trade Publication this should give you the trade magazines within your niche.

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